Bottega Veneta X Marine Serre

Communications Campaign Plan | Introduction to Fashion Marketing

CREDIT: Project Mentored by Adriana Perri | Fashion Digital Marketing Specialist (Known as Le Blonde Fox)

RATIONALE: This Bottega Veneta X Marine Serre collaboration campaign merges Italian luxury craftsmanship with avant-garde sustainability, targeting forward-thinking luxury consumers. The strategic proposal includes a SWOT analysis, competitive benchmarking, and perceptual mapping to position the partnership uniquely. Detailed audience profiles, a "Think, Feel, Do" strategy, and a differentiation framework guide the creative vision, supported by product samples and a curated range overview. The integrated marketing plan leverages a 4Ps marketing mix, SMART objectives, and a multi-channel media strategy (owned, paid, earned) with budget allocation and a campaign calendar. Mock-ups of campaign visuals and team structures bring the concept to life, aiming to redefine modern luxury through bold design and sustainable innovation.